Work With Me
Sharpen your offer. Raise your prices. Stop losing deals you should win.
Positioning work for boutique consulting firms.
Most boutique consultancies have a positioning problem they have learned to live with. The offer is real. The work is good. But when a prospective client asks what you do, the answer is longer than it should be, and it sounds like everyone else in the room.
That is a communication problem. It is also a commercial one.
I work with founders of boutique consulting firms, typically one to twelve people, who are ready to be clearer about what they offer, who it is for and why it is worth paying for. My background is 25 years in marketing and communications, across technology, deep tech, content and strategy. I have been in the room where positioning decisions get made, and I know what the difference between a sharp offer and a vague one costs.
The difference between a sharp offer and a vague one has a commercial cost. It shows up in the deals you lose before they begin.
Two ways to work together
Clarity Sprint
We clarify your offer, define your positioning and build a messaging framework you can use across every conversation, proposal and piece of content. The work includes an intensive workshop session.
This is the place to start if you are not sure what is getting in the way. Most clients come out of it knowing exactly what to change and how to say it.
Advisory Retainer
Ongoing strategic input on positioning, messaging and communications. Right for firms at a point of growth or change who want a thinking partner on call rather than a one-off engagement.
What we work on
Depending on where the problem sits, the work can cover:
Offer clarity and differentiation
What you do, who it is for, and why yours rather than anyone else's.
Positioning and market definition
Where you sit, who you serve, and what territory you own in a prospect's mind.
Messaging frameworks
From a one-liner to a full framework you can use across every conversation, proposal and piece of content.
B2B communications
Proposal language, pitch materials and client-facing writing that says the right thing to the right person.
Marketing communications
Content direction and communications strategy aligned to where you are in the market.
Organisational storytelling
How you tell the firm's story to clients, partners and talent — consistently, credibly and in your own voice.
Ready to talk?
The fastest way to figure out if I can help is usually a short conversation.
Book a call